← All work
Getting an agtech startup ready to raise
Product strategy, business plan and investor deck for an agricultural startup ahead of its round.
- 3deliverables: product strategy, BP, deck
Context
An agricultural startup with technology that works, and a fundraising pack that did not yet tell the right story: too much product, not enough market.
What I did
- Clarified the product strategy: which segment to attack first, with which offer.
- Built the business plan, growth assumptions included, so it holds up in front of an investment committee.
- Rewrote the investor deck around one story: the problem, the proof, the market, the use of funds.
- Matched the type of investors targeted to the model’s real growth profile.
Outcome
A fundraising pack that holds together end to end, which the leadership team can defend on its own in meetings.